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Feb 21, 2013
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by the time the debt ceiling hit, we had a good sense of the landscape. the debt ceiling, we were kind of galvanized in this cohesion to move forward. >> stewart, what was your assumption of what the primary would be about before the announcement speech? writing all of that -- the public does not realize. you go back to the obama announcement speech. it lays out the entire message of the campaign. you are working on that and the governor is working on that. >> we talked about this a lot. we had a premise that we would not have an announcement speech that you could give the day before the general election. that was our goal. we got that the reagan announcement speech and used as a model. it was one that was successful. it was a model of the speech that president reagan gave the day before. it was in the general election. we always believe that we wanted the primary to be about the economy. mitt romney would be that candidate of the economy. to beat mitt romney, you had to beat him on the economy. every candidate would have to trump them on that. we woulere
by the time the debt ceiling hit, we had a good sense of the landscape. the debt ceiling, we were kind of galvanized in this cohesion to move forward. >> stewart, what was your assumption of what the primary would be about before the announcement speech? writing all of that -- the public does not realize. you go back to the obama announcement speech. it lays out the entire message of the campaign. you are working on that and the governor is working on that. >> we talked about this a...
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Feb 23, 2013
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by the time the debt ceiling hit, we had a good sense of the landscape. the debt ceiling, we were kind of galvanized in this cohesion to move forward. >> stuart, what was your assumption of what the primary would be about before the announcement speech? writing all of that -- the public does not realize. you go back to the obama announcement speech. it lays out the entire message of the campaign. you are working on that and the governor is working on that. >> we talked about this a lot. we had a premise that we would not have an announcement speech that you could give the day before the general election. that was our goal. we got that the reagan announcement speech and used as a model. it was one that was successful. it was a model of the speech that president reagan gave the day before. it was in the general election. we always believe that we wanted the primary to be about the economy. mitt romney would be that candidate of the economy. to beat mitt romney, you had to beat him on the economy. every candidate would have to trump them on that. we were fai
by the time the debt ceiling hit, we had a good sense of the landscape. the debt ceiling, we were kind of galvanized in this cohesion to move forward. >> stuart, what was your assumption of what the primary would be about before the announcement speech? writing all of that -- the public does not realize. you go back to the obama announcement speech. it lays out the entire message of the campaign. you are working on that and the governor is working on that. >> we talked about this a...
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Feb 21, 2013
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that was a line of demarcation, the debt ceiling fight. our numbers were as bad as they were throughout the whole president's. -- presidency. the creditors and washington were swirling around. all folks were nervous. and it was clear that we were now in a situation where we had to fight and we had to pull out of the nose dive we were in. but the mechanism was already -- there were mechanical things that had to be done. one thing we do is they were going to have a big primary and we would have time to put things in motion while they were busy that would ultimately redound to our benefit. >> take me through when you guys started operationally -- part of it is just, what you have to start the things to build the programs? >> i was at a dnc for 2009-2010 support of the work was building the foundation of what we knew would come for the reelection. while it was not a permanent campaign, there were a lot of things under the radar, the analytics. building on some of the internal polling that we did, really holding the 50 states strategy and havin
that was a line of demarcation, the debt ceiling fight. our numbers were as bad as they were throughout the whole president's. -- presidency. the creditors and washington were swirling around. all folks were nervous. and it was clear that we were now in a situation where we had to fight and we had to pull out of the nose dive we were in. but the mechanism was already -- there were mechanical things that had to be done. one thing we do is they were going to have a big primary and we would have...
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Feb 21, 2013
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this was before the debt ceiling stuff. we knew people were weary of the economy. we wanted to see how we would fit in and how they were following what was going on on the other side. by the time the debt ceiling hit, we had a good sense of the landscape and what our way was to move. the debt ceiling was a moment in which we were -- sort of the cohesion to move forward over what we were learning over the summer. >> what was your assumption that the primary would be about? when you were preparing the announcement speeches and writing it at all that? the public and the media don't understand how important they are. you go back to obama's obama speech and italys out the entire message and campaign. what is the assumption that you're working on that will or the governor was working on that? >> we talked about this a lot. we had a premise that we wanted announcement speech that you could give the day before the germ election. that was our -- general election. that was our goal. we went and looked at the reagan's announcement speech and it was used as a model. it was a s
this was before the debt ceiling stuff. we knew people were weary of the economy. we wanted to see how we would fit in and how they were following what was going on on the other side. by the time the debt ceiling hit, we had a good sense of the landscape and what our way was to move. the debt ceiling was a moment in which we were -- sort of the cohesion to move forward over what we were learning over the summer. >> what was your assumption that the primary would be about? when you were...